Small Business Marketing – Our Thoughts
Many small businesses shudder when a marketer calls or drops into their business, for many it like waving a red flag at a bull. Small Business Marketing often is thing we’d rather avoid altogether. You may even ask yourself why can’t good service and great products bring in the customers without having to dive into the small business marketing pool where outcomes can be unsure.
The resistance and feelings of being uncomfortable when small business marketing is brought up can be attributed to not knowing what goes into marketing, that resistance mostly can be laid at the feet of the marketers themselves. The whole marketing industry is shrouded in a dense fog of secrecy. I often think Small business Marketing is looked at the same as most of us look at physics and black holes, What do we say when a physicist explains quarks, neutrinos and gluons.What the heck is a “Gluon” anyway? Just go away, right? Or we write the marketing agency a big check and hope that we are not getting ripped off.
Marketers are tasked with driving traffic to websites, getting customers into the store and purchasing products and services that small businesses offer. Often Small Business Marketing does what it does by making the consumer feel bad about themselves, too fat, too short, too old, too poor, too stupid etc. If we mention to the marketers that running a marketing campaign that plays on the fears people hold may not be the best way to go, we are told that is how it works.
And let’s not even discus how marketers push products that only fill up half the packaging. What are we supposed to think when we open a package of cookies only to see mostly air and packaging inside the box. Where’s the cookies? Are they serious about how stupid they think we are?
There’s A Better Way
The success of small businesses comes about primarily because of good products and great service, right?
photo by: Jason Leung – on Unsplash