I think – I think it
might be us!”
Wonder and hope sprinkled with more than a dash of weird science rolled into a pastry of an idea and cooked slowly till out it pops on Dec 8th. Pretend To Be A Time Traveler Day. I don’t know who created it, but it’s been in our midst for at least a decade. Each day as we get closer to Dec 8th I’ll add more details on how to celebrate the day and ideas for how you might integrate your marketing into such a catchy day as Time Traveler Day.
Active participants can choose what sort of costume they’ll wear from one of the 3 categories below. Of course, you’ll be celebrating time traveler day so you can create any scenario you’d like, the categories are suggestions. The only real important thing is, you do not tell anyone not participating that you are a time traveler, after all, you don’t want to disrupt the timeline. Right? I’m right, right? 🙂
How do you envision what the future will be like? How will it be put together socially? Once you have an idea you can work with then figure out what you’ll wear and how you’ll talk. In Wired 2007 they suggest talking like characters from Star Trek, but feel free to choose your own slant on a Utopian Future on this time traveler day.
“– Greet people by referring to things that don’t yet exist
or haven’t existed for a long time. Example:
“Have you penetrated the atmosphere lately?”
“What spectrum will today’s broadcast be in?” and
“Your king must be a kindly soul!”
From 2007 – Wired Magazine
You might think of dressing as a punk rocker who just finished a day-long shift working in either a coal mine of a grease factory, can’t look much more Dystopian that that.
More Wired Suggestions
– If you go the “prisoner who’s escaped the future” try shaving your
head and putting a barcode on the back of your neck. Then stagger
around and stare at the sky, as if you’ve never seen it before.
– Walk up to random people and say “WHAT YEAR IS THIS?”
and when they tell you, get quiet and then say
“Then there’s still time!” and run off.
– Stand in front of a statue (any statue, really),
fall to your knees, and yell “NOOOOOOOOO”
– Stare at newspaper headlines and look astonished.
The past opens up countless different costumes to choose from, I’d stay away from the Cave-Man time since I’m not sure they could talk. The 1920s, 1890s or the 1700s are all good choices. and don’t forget the 50s and 60s since finding clothes from that time will be easy.
And More Suggestions From Wired
– Airplanes are terrifying.
Also, carry on conversations with televisions for a while.
– Discover and become obsessed with one trivial aspect of technology,
like automatic grocery doors. Stay there for hours playing with it.
– Be generally terrified of people who are dressed immodestly
compared to your era. Tattoos and shorts on women are especially scary.
Creating A Unique Campaign
Creating a marketing campaign upon the foundation of a National or even an International Day is one of those out of the ordinary marketing events that can strengthen not only your brand but your reputation within the community. The other day I came across a post from a site called We Are Brew Studs. And yes it’s a site about beer and ale and the microbrewing scene. The post, White Whales dives into the subculture that makes and hunts super limited specialty brews. The article digs deeply into the philosophy behind these rare specialty brews and why the bottom line (ROI) is not the reason for their creation.
Like the Microbrew Industry’s super limited specialty brews, creating a unique marketing campaign for your business with ties to 2 or 3 unique days on the calendar can go a long way toward building your brand and strengthening community ties even if it doesn’t bolster your bottom line. It’s mostly about image and community awareness that you jump into these unique marketing campaigns in the first place. Events like Time Traveler Day almost seem to have come into existence as platforms for these types of marketing campaigns… Think about it.