As The Marketing World Turns

As The Marketing World Turns

Straight Out Of Central Casting

Vichyssoise day

National Vichyssoise Day November 18th

By Craig Daniels | Nov 18, 2016

French Chef Louis Diat created Vichyssoise in 1917 at the Ritz-Carlton hotel in New York City Cold Soup, now here’s a great opportunity for businesses with a strong cultural or regional slant to create a promotion celebrating National Vichyssoise Day. Restaurants could add it to the menu for one day and promote it, do make…

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clean out your refrigerator

National Clean Out Your Refrigerator Day Nov 15

By Craig Daniels | Nov 15, 2016

National Clean Out Your Refrigerator Day appears to have been created in 1999 by Whirlpool in the U.S. by some of their employees, It’s truly a great example of creative marketing at its best. It meets the bench marks for originality, humor and memorability and gets bonus points for being able to play off of…

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national spicy guacamole day

National Spicy Guacamole Day Nov 14th

By Craig Daniels | Nov 13, 2016

National Spicy Guacamole Day November 14th So you have a product you want to remind your customers or entice new customers with, and you want to try something different, create something radical that fills the space with a steady buzz. What you ask yourself or maybe you ask your marketing team can we do? think…

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national day of kindness

World Kindness Day November 13

By Craig Daniels | Nov 13, 2016

National World Kindness Day November 13th Indeed, today is National World Kindness Day. Not only is it a great concept it’s also a good example of creative marketing¬† opportunities and in that vein it’s a reminder that being creative with your business marketing can create its own great concept. It’s not important what business you’re…

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national pizza with the works day

National Pizza With The Works Day November 12

By Craig Daniels | Nov 12, 2016

November 12th – Today Is National Pizza With The Works Except Anchovies Day. Pizza is one of those products that’s become deeply ingrained in the minds of hundreds of million of consumers around the world. In the United States alone there are at least 70,000 pizzerias operating and nearly 65% of those establishments are independently…

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Want Award-Winning Content Marketing? Think Comedy

By Craig Daniels | Dec 10, 2015

Engage Users Think Comedy For Marketing Campaigns Everyone involved in marketing should put a placard on their wall reminding them to Think Comedy, if it does nothing else it will shake up the usual thinking ingrained in most organizations. Take a trip for a moment down memory lane, think about the times you’ve walked out…

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Surprise! Shady Marketing Is Alive – LinkedIn’s Dishonest Practices

By Craig Daniels | Dec 10, 2015

Shady Marketing Is Here To Stay It should come as no surprise that businesses and individuals sometime (more often than we know) reach into that deeply dark bag of marketing tricks known by many different names. I’ve heard marketing techniques called shady, deceptive, slick, crafty, underhanded, indirect and my favorite misleading, doesn’t misleading almost sound…

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Shadow Wifi Tricks Beachgoers Into Avoiding the Sun

By Craig Daniels | Dec 9, 2015

Cancer Awareness PSA Introduces Shadow WIFI I’m always amazed at the creative chops that marketers exhibit on a regular basis, there certainly seems to be no ceiling to the clever campaigns they roll out. And I hope they smile at these creative marketing creations as much as I do. A recent post from Adweek shared…

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Opportunities Are Everywhere in Marketing

By Craig Daniels | Sep 18, 2015

How easy it is to forget that creativity is blooming and churning not only within each moment but also in a myriad of nooks and crannies across the globe. We can get so caught up in our own construct of the world we forget to even entertain the possibility that there are alternative answers to…

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