National Sandwich Day is yet another marketing opportunity for small business to take advantage of. Sit down for a few moments and decide if this is an opportunity you’d like to pursue with only the resources of your business or an opportunity to collaborate with other small businesses in a Coop Marketing Campaign. Either path can open amazing ways to engage with your customers.

Wikipedia’s page defines sandwich as: “A sandwich is a food typically consisting of vegetables, sliced cheese or meat, placed on or between slices of bread, or more generally any dish wherein two or more pieces of bread serve as a container or wrapper for another food type”

Of course you can create a sandwich anyway you like, even Oscar Mayer is now trying to say a hot dog is a sandwich, and has found itself embroiled in an online Twitter battle of what constitutes the definition of sandwich. Update: At 9:00 A.M. the company tweeted there final decision.. No matter what you say they are going to promote the hot dog as a sandwich. An interesting side note in this little debate is that National Hot Dog and Sausage Council has posted an update to their 2015 declaration on their website that the hot dog is not a sandwich. And all this comes down the day before National Sandwich Day.

You called and we listened. You almost changed our mind… but this is where we still stand. Hot dogs ARE sandwiches. pic.twitter.com/gDBh8azKd9

— Oscar Mayer (@oscarmayer) November 2, 2018

Almost everyone loves eating and creating sandwiches and national sandwich day opens a myriad of avenues for marketing campaigns and customer engagement.

As readers of this blog already know I’m a huge fan and promoter of coop marketing that brings together 3 or 4 small business to help share the energy and creativity needed for a successful marketing campaign. For National Sandwich Day I’m suggesting a contest where your customers create there best sandwich and bring it to your business on sandwich day for a taste test and the awarding of prizes to the category winners.