On the 3rd Thursday of January, April, July and October of each year in the U.S., businesses of all shapes and styles are encouraged to take part in Get To Know Your Customers Day, a few days that should already be marked on the calendar of every business or put on the calendar if this is the first you’ve heard of it.
It’s certainly easy to forget the importance of your customers when you’re caught up in the myriad of daily inventory, employees, vendors, landlords, regulations and don’t forget, your life. But, it’s your customers that grease the wheel that turns everything else. Right? So if you haven’t already added these four day to your calendar take a moment and do it now. And circle October Get To Know Your Customers Day in red, it’s the most of important of the 4 days.
The forth Thursday of October is important because the holidays are just around the corner, and don’t forget the New Year will be ringing in a whole new set of opportunities and conundrums you probably haven’t even thought about, yet. This is the last time before the holiday rush you’ll have a small amount of time and energy to get to know your customers.
Get To Know Your Customers Day – 5 Ideas
- You can send out an email inviting them to drop by one of your locations on Get To Know Your Customers Day, but you might try hand writing a postcard instead. The little extra effort won’t go unnoticed.
- Run an ad in the local newspaper with an invitation to an open house that runs all week. Make sure you have plenty of coffee and snacks. And don’t forget to introduce yourself as you’re asking them who they are. Do ask for their email addresses.
- My favorite is to do a cooperative event with 2 or 3 other business, this saves time and money, yet it will draw a bigger crowd over the week and allow for plenty of networking with new customers.
- Run a Popup contest with no prior notice. Ask customers for their name and email address on a contest form before they checkout of before they leave your website.
- Create a newsletter that actually gives your customers useful and upbeat tools and information. to get good traction you’ll want to send it out at a minimum of once a month and more often if you can fit into your time and budget.
If you do no other events during the coming year I urge you to take the plunge and do a little something for each of the 4 Get To Know Your Customers Day. Block out some time for the 3rd Thursday of January, April, July and October. The 3rd Thursday in January might be a Thank You for a great year event and the October event might be a Thank You and Hope for the Future theme.
The benefits of actually knowing your customers on a deeper level go far beyond ensuring future sales. Just think of the possibilities that new friends and acquaintances will mean to your life and the life of your family.
And here’s a link for more information about the Importance of Knowing Your Customers by Alan Hall at Forbes Magazine