September

World Gratitude Day – September 21st

June 26, 2019 by Craig Daniels Leave a Comment

Legend has it that World Gratitude Day started in the paradise that is Hawaii, around 1965. A group of people decided to create a day of celebration for all the things we have in our lives to be grateful for. It sounded like a wonderful idea and so Sept 21st became Gratitude Day around the world. And each year the celebration and appreciation of all the tangible and intangible blessings available to us has grown and grown.

I think the root of the Gratitude Day is the perfect time to reflect on those things and memories we each posses from our lives that bring us feelings of gratitude. And its a great day to thank those family, friends and also those we do business with ( customers )

Why Is Gratitude Important ?

The awareness of the benefits of having time in one’s life for gratitude, appreciation and positive reflection have become increasingly apparent. The hope of the founders of Gratitude Day is that by taking time, one day a year, to reflect on the many amazing things we have in our lives, it would positively impact our well-being and make us happier, more contented people.

Gratitude In Business

Grind The Beans! It’s National Coffee Day September 29

September 27, 2017 by Craig Daniels Leave a Comment

Share A Cup Of Coffee

National Coffee Day may be the best opportunity for your business to connect with a very popular day that you can use as a tool to promote your business. There are more opportunities to tap into the worlds great love for coffee than the number of drops that dropped into your morning cup of Joe.

Coffee consumption is led by Finland with nearly 22 pounds per person purchased down to the United Kingdom coming in with a 4 pounds per person purchased. The United States has a per person purchase rate of 8 pounds. But these number represents the purchase of whole and ground beans and not the huge amount of coffee consumed that’s already brewed, which is huge.

So with all this coffee being brewed at home and in specialty coffee establishments it’s no wonder there are a number of different days like National Coffee Day that celebrate the deep dark roasted goodness of coffee.

Brew A Cup Of Coffee For Your Customers

Maybe the easiest way to draw in new customers is to rent a brightly colored coffee cart tha tyou can setup either inside or outside your business. Along with the cart hire someone who has experience as a barista. If you don’t know a barista call around to local coffee shops and offer to let them in on the event with

1. Connect with a local coffee shop and ask them to join you in your marketing event. One setup could be hanging a huge sign on your coffee cart crediting the local coffee shop with supplying the beans and the barista. That should work for well for both businesses. Of course you pay the barista and the coffee shop donates the beans. Give the coffee away for free.

Time Frame: Serve for at least 3 days in the middle of the week.

Advertise: Run your campaign a couple of weeks prior to the event on local radio and newspapers and on your FB and Twitter social media channels. And ask for names and email so people can get your notices of future events.

2. If your business doesn’t have lots of walk-in traffic such as lawyers or chiropractors you might want to set up a coupon giveaway. Again, connect with a local coffee shop that you will direct your customers to with the coupons. A joint deal like this should get you a price break from the shop and allow you to offer more value with your coupons.

Time Frame: Run the coupons giveaway for a couple of weeks.

Advertise: Same as above. Also remember to ask for a name and email address to get the coupons.

Coffee Purchased By County From An Infographic
By Hamilton Beach Company Pouring In Your Cup

National Coffee Day opens a treasure chest of opportunities for you to engage with your customers on many different levels. Make this day one of the 3 or 4 week long marketing events you do each year. And don’t forget, make it fun for everyone involved.

#nationalcoffeeday

Grab A Mug! It’s National Drink Beer Day September 28

September 26, 2017 by Craig Daniels Leave a Comment

Check you local rules and laws before you serve your customers a frosty cold mug of beer or give them a gift certificate to a local pub.

It’s a fact, most people love beer, some drink it once or twice a year while others drink it at least a few times a week. Beer is big business and a crowd favorite at sports events, concerts, weddings, graduations, road races and the list foes on and on. People like the varied tastes of beers and of course they like the social aspect that beer brings about when people celebrate with a mug of their favorite beer.

If you love beer and want to celebrate National Drink Beer Day with your customers create a promotion that celebrates the day. of course part of the promotion should remind people to drink responsibly.

You might ask, how can your business attach itself to National Drink Beer Day without opening yourself up to a run in with the law? Well I’ve got a couple of ideas for you.

1. Contact a couple of local home brewing experts and create a 2 or 3 presentation events on how to make your own beer. Make the event open to the public for free, but require that they signup in advance so you don’t get overwhelmed by the crowd.

2. Offer tickets to a local beer tasting to the first (define the number) of customers who are of legal drinking age. Require they stop in and register for a presentation about your business products of services. Of course check IDs

3. Have a free giveaway of pamphlets about understanding the differences between beers of the world etc. The pamphlet can be about many different things, just remember to have plenty and have sponsored by your business on the front and back of the pamphlet.

4. Create a Beer Garden at your business that serves only non-alcoholic beers honoring National Drink Beer Day. Have lots of different brands available for people to try. You may be able to get local distributors to give you a break on the price and show up with signs and people who can talk about the great taste of non-alcoholic beers. I would make sure anyone under 18 needs to have a parent with them before they taste even a non-alcoholic beer, some parents may object, so be conscientious about it.

The world’s biggest beer drinkers

Czech Republic – 143.3 litres per capita
Namibia – 108
Austria – 106
Germany – 104.2
Poland – 100.8
Ireland – 98.2
Romania – 94.1
Seychelles – 90
Estonia – 89.5
Lithuania – 88.7
Belize – 85
Spain – 84.8
Slovenia – 80.3
Slovakia – 80.1
Croatia – 78.7
Gabon – 77.8
Finland – 76.9
Bulgaria – 76.3
Panama – 75
Iceland – 75

List From The Telegraph.co.uk

#nationaldrinkbeerday #drinkbeerday

Hooray! It’s National Cheeseburger Day September 18

September 16, 2017 by Craig Daniels Leave a Comment

There is no doubt that someone was the first to put cheese on a hamburger resulting in the first Cheeseburger. Who did it and when they did it is not known, though some stories say it was in Chicago in the 1920’s and the name “cheeseburger” was awarded a trademark in 1935 to Louis Ballast of the Humpty Dumpty Drive-in located in Denver Colorado. All that really matters is that we are the beneficiaries and get to celebrate National Cheeseburger Day everyday if have a mind to.

One of John Belushi’s most famous skits on SNL was The Olympia Restaurant where he’d shout out the order “cheeseburger cheeseburger cheeseburger.” Watch an episode on the web or all the episodes on Hulu. Cheeseburger

National Cheeseburger Day is the perfect time to host an outdoor BBQ for your customers, maybe call it Customer Appreciation Day. Alternatively you can make a deal with a burger joint where you give out 50% off cheeseburger coupons and they agree to give out a coupon to your business at a later date. This could be the start of a series of joint advertising ventures with other local businesses, who knows?

One of the great thing about tagging onto a national day such as National Cheeseburger Day is that people already know about many of the days and love to join in the celebration with local merchants. The more outlandish you can be in your public advertising-celebration the more people will visit and renumber who you are and what you sell.

Create your marketing campaign around a national or international day and launch it at least 10 days prior to the targeted day. Make it a big deal with radio, podcast and maybe newspaper interviews or local flavor pieces.

Besides giving away the usual hats, t-shirts and stickers remember to create a campaign for social media. Getting onto Instagram and Youtube a couple of weeks before the big day will stir-up the excitement. Don’t forget to have someone doing live photos and video before during and after the day’s event, all the media you gather will also be a great resource for next year’s series of events.

#nationalcheeseburgerday #ketchup #cheeseburger

Celebrate Greenpeace Day September 15

September 13, 2017 by Craig Daniels Leave a Comment

Is Your Business Actively Helping To Protect The Environment?

Some businesses actively have their hands and resources in protecting the environment yet fail to use that as a tool for marketing their products and services. And there are many businesses that could contribute resources to helping maintain lands and waters from further erosion yet don’t realize the upside to being seen as an active environmental advocate.

I’m not suggesting you jump into the muddy political waters if that is not your thing, what I’m suggesting is using some of your marketing resources and energy to sponsor local parks, nature trails, river walks and clean water projects. Everyone loves clean water and nature, right?

Protecting the expanding nature is a no-brainer when it comes to great customers relations and the huge benefits that will accrue to the coming generations in your community.

HISTORY

Greenpeace was founded on September 15, 1971, when 17 activists set sail on the Phyllis Cormack in hopes of stopping the nuclear testing about to take place off the shores of Alaska. While the testing proceeded, the protest set in motion a movement still growing today. In honor of Greenpeace, Vancouver Mayor, Gregor Robertson proclaimed Greenpeace Day in 2011.

#GreenpeaceDay

http://www.greenpeace.org

Twitter

@Greenpeace