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Send A Card To A Friend Day – February 7th
If ever there was an opportunity for a small business to reach out and connect with customers this day is it. Think about it for a moment, and then ask yourself what value do you put on your relationship with your clients and customers. Are they more than just a dollar bill? Are you grateful…
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Expecting Technology To Fill the Gap
Expecting Technology to fill the gap is a bit like repeatedly smashing your skull into a door to get to the other side. The door may be an illusion and the pain we feel with each bang a creation of our mind, but the provisional reality tells us this action will certainly cause brain injury…
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To Show Up Or Not To Show Up – That’s The Question
A few decades ago I came across a book titled Do It! (let’s get off our buts) written by Peter McWilliams. Right from the beginning I loved the book and bought a few extra copies, copies which I gave to a few friends I thought might find them useful (they didn’t). Each of us has…
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Do We Need To Distract And Amuse Endlessly?
Yesterday while walking around the perimeter of the local public golf course I was struck at the dichotomy of playing golf within an area surrounded by a neatly built stone wall, and the outside world we all inhabit. The reality of the golf course is ordered and focused while the world outside the stone walls…
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Ignite Your Marketing With Story-Telling
The small business owner nearly fell out of the chair as she scanned the latest marketing invoice handed to her from the account manager.”This is an estimate for a year, correct?” she asked, the account manger lowered his gaze and said, “no it’s for the last 3 months.” If you’re like most small business owners…
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Buffalo Latte Will Give You An Extra Kick
In my last post I wrote about how creativity is connecting ideas or objects that would not traditionally seem to go together and in the process creating something that is often recognized as innovative. Well hold the phone, because the fine folks at Tim Horton’s have rolled out a new creation made up of two…
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Australian Flying Burritos With a Little Help From Google
Creativity is all about making connections, connections far afield of the obvious. Google’s plunge down under in Australia creates a marriage of burritos and Drones hits the creative category, at least a little. At least I think it does. Certainly from the marketing and advertising side of the field being first in the…
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Hooray! It’s National Cheeseburger Day September 18
There is no doubt that someone was the first to put cheese on a hamburger resulting in the first Cheeseburger. Who did it and when they did it is not known, though some stories say it was in Chicago in the 1920’s and the name “cheeseburger” was awarded a trademark in 1935 to…
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