Posts by Craig Daniels

Do We Need To Distract And Amuse Endlessly?

distract and amuse

Yesterday while walking around the perimeter of the local public golf course I was struck at the dichotomy of playing golf within an area surrounded by a neatly built stone wall, and the outside world we all inhabit. The reality of the golf course is ordered and focused while the world outside the stone walls…

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Ignite Your Marketing With Story-Telling

ignite your marketing

The small business owner nearly fell out of the chair as she scanned the latest marketing invoice handed to her from the account manager.”This is an estimate for a year, correct?” she asked, the account manger lowered his gaze and said, “no it’s for the last 3 months.” If you’re like most small business owners…

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Buffalo Latte Will Give You An Extra Kick

buffalo latte

In my last post I wrote about how creativity is connecting ideas or objects that would not traditionally seem to go together and in the process creating something that is often recognized as innovative. Well hold the phone, because the fine folks at Tim Horton’s have rolled out a new creation made up of two…

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Australian Flying Burritos With a Little Help From Google

Australian Flying Burritos

    Creativity is all about making connections, connections far afield of the obvious. Google’s plunge down under in Australia creates a marriage of burritos and Drones hits the creative category, at least a little. At least I think it does. Certainly from the marketing and advertising side of the field being first in the…

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Hooray! It’s National Cheeseburger Day September 18

national cheeseburger day

    There is no doubt that someone was the first to put cheese on a hamburger resulting in the first Cheeseburger. Who did it and when they did it is not known, though some stories say it was in Chicago in the 1920’s and the name “cheeseburger” was awarded a trademark in 1935 to…

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Celebrate Greenpeace Day September 15

greenpeace day

  Is Your Business Actively Helping To Protect The Environment? Some businesses actively have their hands and resources in protecting the environment yet fail to use that as a tool for marketing their products and services. And there are many businesses that could contribute resources to helping maintain lands and waters from further erosion yet…

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