When it comes to knowing your customers and small businesses it seems to be either feast or fan , either time well spent or no time spaent at all during Get To Know Your customers Day
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National Avocado Day July 31
july 31st
World Gratitude Day – September 21st
Legend has it that World Gratitude Day started in the paradise that is Hawaii, around 1965. A group of people decided to create a day of celebration for all the things we have in our lives to be grateful for. It sounded like a wonderful idea and so Sept 21st became Gratitude Day around the world. And each year the celebration and appreciation of all the tangible and intangible blessings available to us has grown and grown.
I think the root of the Gratitude Day is the perfect time to reflect on those things and memories we each posses from our lives that bring us feelings of gratitude. And its a great day to thank those family, friends and also those we do business with ( customers )
Why Is Gratitude Important ?
The awareness of the benefits of having time in one’s life for gratitude, appreciation and positive reflection have become increasingly apparent. The hope of the founders of Gratitude Day is that by taking time, one day a year, to reflect on the many amazing things we have in our lives, it would positively impact our well-being and make us happier, more contented people.
Gratitude In Business
National Renewal Day
On May 4th National Renewal Day Blooms Anew
It’s Spring here in the Northern Hemisphere which is ushering in sunny days and green leaves, but even if it’s not spring in your part of the world Renewal Day is a great time to stick a pin in your calendar as a reminder to embrace fresh change.
This is a day abundantly overflowing with opportunity to change something, create something or maybe just rearrange something. Renewal is not limited to something already completed but also lends its power to ideas and dreams one may have been carrying around for a while.
Renewal Day spreads a blank canvas out in front of us, a canvas on which we can reinvent ourselves with vigor and moxie. Renewal Day is a time to wipe away the cobwebs and a time to dust off the nearly forgotten dreams and plans you’ve been holding onto for the perfect moment, that moment is now.
Eating Stale Bread Won’t Get You Anywhere
Growing up I often noticed my neighbors would throw out there stale bread so the birds would have something to eat, after all who among us wants to eat stale bread. And follow the idea of throwing out stale bread let’s use Renewal Day to through out the ideas and habits in our lives that are stale and gnawing at us for a change.
Here is an opportunity to throw out both small and big things that are preventing us from thinking and embracing fresh and innovative ideas and projects. And while you could throw out old appliances, books and even old social profiles I think there are more energetic avenues you may want to travel on Renewal Day.
Encourage Your Customers To Take Action.
Our good friends over at Dictionary.com define tthe meaning of today’s word as:
renewal
noun
April Fools Day Origin Story
Creating an event built within the framework of an April Fools Day Origin Story can become an exciting coming together of both your customers and your surrounding communities. Think about it, who doesn’t like a good April Fools Day prank? And by prank I mean something humorous, something funny or something surprising.
NOTE: however you setup your April Fools Day Origin Story marketing event it’s important to take into account who the pranks will be played on and not create pranks that are offensive or cruel to the recipients. After all this event is tied to your business and is meant to increase business and not to chase people away.
According to History.com there are no definitive answers to the origin question, it may have popped into existence in the 1500’s when the French calendar changed or perhaps it came to be during the vernal equinox or the first day of spring in the Northern Hemisphere. And because it’s so open ended it creates an opportunity for a series of wonderful popup marketing installations.
Idea List
- Invite people to write short stories about the April Fools Day Origin, maybe 500 to 1000 words long and give out prizes for the top 3 or 4 entries.
- Hold a early evening costume party where the winners are announced and serve food along with music and party favors.
- Connect with other businesses in towns your business is located in and make it a huge event that numbers into the thousands.
- Hire local high school drama students to dress in costumes that reflect the creation of an April Fools Day Origin Story event. Have them visiting all participating businesses and hand out fliers on sidewalks.
- Create a scavenger hunt that includes many local businesses and have the students dressed in costumes interact with all those coming into each business looking for clues.
- set up a small fair in one of your local parks or setup many fairs in parks wherever you have business locations. Make it a day long celebration of spring and April Fools Day.
Creating a series of April Fools Day Origin stories can be a wonderful way to engage with new and old customers. The topic is exciting for a number of reasons, but the reason that stands out from all the others is that the origin stories can be about whatever comes into the writers mind. There are no boundaries, no limits and no rules to what the story says is the origin.
Holding a contest for creating an origin story is one way to go but by no means is it the only way to craft your April Fools Day marketing campaign. Because there is no concrete origin of the day you can use this opportunity to create your own origin story and use it as the marketing campaign itself.
The above of idea of using a newly created origin story as the pivot on which you market your business may seem a bit out there, but I assure you stepping into the unknown can pay huge dividends. Most of the marketing campaigns running at this moment in your business category are the same ones that ran last year and the year before that. Most of the marketing campaigns running today are repeats of what’s come before, they are as unoriginal as an umbrella in the rain.
Trying new paths and traveling on new avenues has the potential to excite and engage new and old customers, and isn’t that what you want your marketing to do? Jump into the unknown, the rewards are waiting.